Gojek Encourages the Digitalization of Grocery Stalls through GoToko
Gojek has just launched a new service called GoToko. This Business to Business (B2B) digital platform connects grocery store entrepreneurs with packaged goods manufacturers. With this platform, grocery store entrepreneurs can immediately shop for stock items online. So, grocery shop entrepreneurs can obtain goods more easily, at competitive prices, and transparently.
“The launch of GoToko strengthens Gojek’s mission to provide solutions to problems faced by users and at the same time create social and economic impacts,” said GoToko CEO and President Director, Gurnoor Singh Dhillon in an official statement, Friday (11/9/2020).
The presence of this service is also inseparable from the challenges faced by grocery shop entrepreneurs. This is because they still have limitations in the variety of products offered, wholesale product prices that are not competitive, and reliable and cost-effective delivery services.
In addition, many of them are still doing manual stocking, so they need to close their shops. Therefore, these grocery shop actors must get adequate service support.
“Gojek’s inclusive and comprehensive technology solutions strengthen GoToko’s position to be the best platform for shop owners to meet the needs of providing the best service for customers,” said Gurnoor further.
Supported by the Gojek Ecosystem
According to Gurnoor, with the support of the Gojek ecosystem, GoToko services can come with reliable logistics services that can be arranged as needed. In addition, business actors can also monitor order history, track shipments, inventory management, and access sales and financial data.
GoToko also strives to continue to improve technological innovation so that it can increase additional income opportunities by utilizing products, services, and other Gojek members.
Currently, GoToko can be downloaded through the Play Store and provides various product categories. Starting from food, beverages, household needs, toiletries, beauty, and health, as well as baby needs from various manufacturers.
In addition to supporting grocery store players, GoToko also invites collaboration between consumer goods producers to jointly expand product reach to encourage visibility of products that are relevant to consumers. Manufacturers will gain access to market intelligence (market intelligence) in real-time down to the shop level covering all product brands.
“GoToko’s services will support producers in increasing the effectiveness and efficiency of sales and marketing of newly launched products, opening up opportunities to utilize marketing channels and digital campaigns,” said Gurnoor.
“To become a new market research channel; promotion and marketing in accordance with targets, and reduce costs and increase efficiency in the operation of the general trade channel. This upstream to downstream relationship is expected to increase industrial progress,” he added. GoToko is also supported by Gojek’s logistics service, GoSend, to ensure timely delivery.
Gojek Released Comprehensive Solutions to Encourage MSMEs to Go Digital
For your information, Gojek has indeed announced a new initiative called Going Forward with Gojek. This initiative is an inclusive and comprehensive solution made by Gojek for MSMEs to shift to the digital world.
Through this solution, MSMEs can more easily implement digitization by utilizing the Gojek ecosystem. MSME players can use it in every business operation, from marketing, ordering, payment, shipping, to administration.
This variety of solutions can be used by all types of MSMEs, from micro to large. Apart from providing comprehensive solutions, Gojek also collaborates with a number of payment partners, such as QRIS and LinkAja, as well as logistics service providers Pos Indonesia, Paxel, and JNE.
“In this challenging period, we continue to strive to develop comprehensive, inclusive, and easy-to-implement solutions that help MSMEs maintain their business while developing their business scale,” said Gojek Co-CEO, Andre Soelistyo in an official statement received, Monday (10/8/2020).
GoToko is committed to continuously perfecting technological innovation to be able to open doors for stall entrepreneurs to increase additional income opportunities by utilizing products, services, and other Gojek members.