The government is targeting to build 6.5 Gigawatt PLTS (GW) until 2025. Xurya helps by providing solar panel installation services.
At present, Xurya has been attracting 20 consumers both from industry and retail. The number is relatively small compared to 1,580 PLTS Atap customers until the end of last year, based on data from the Ministry of Energy and Mineral Resources (ESDM).
“Our target, what is important is enough to contribute to government achievements. Maybe 10%,” said Xurya Managing Director Eka Himawan in Jakarta, Wednesday (26/2). Some of Xurya’s customers are Tokopedia, Traveloka, and MGM Bosco Logistics.
Eka revealed several challenges faced by the company in marketing its services. One of them, users from industry circles concerned about the safety of the use of solar panels. He claims solar power can save electricity costs in the industry by up to 20%.
“Now there aren’t many users. Many think it will damage the industrial electrical system. Even though solar panels don’t have any effect,” he said.
These savings are supported by the implementation of the Internet of Things (IoT). PLTS Atap equipment installed can be controlled remotely, so that problems can be known as early as possible. Therefore, Xurya focuses on introducing the benefits of solar panel technology.
At present, the startups are only available in DKI Jakarta and Surabaya. “We are open in other areas,” he said.
The renewable energy startup also does not charge an initial installation and maintenance fee. Monetization with profit-sharing schemes for savings obtained by consumers through the use of solar panels.
“This year, focusing on solving problems in customer financing,” said Eka. For this reason, this startup is working with financial institutions.
Xurya received initial funding in 2018. Reportedly, East Ventures and Agaeti Ventures were involved in the investment. Eka admitted, the company did not need funding this year. Even so, Xurya is open to all investors.
Head of Sub-Department of Engineering and Environment of New and Renewable Energy (EBT) of Ministry of Energy and Mineral Resources Martha Relitha Sibarani added, the use of roofing PLTS can reduce greenhouse gas emissions. Despite its potential market niche, not many players have entered this sector.
“If the potential is indeed capable, the problem is its implementation,” Martha said. “Our challenge is to work with all parties. We have created a roadmap to open markets in various parties.”
To encourage the use of PLTS Atap, Xurya offers a financing scheme with a method without an initial investment cost aka DP 0. Xurya, said Eka, provides the entire PLTS Atap system from the procurement of solar panels, installation, to operational maintenance.
“There is no need to pay investment costs, we will provide cheap green-financing access, from the installation process to the maintenance that is already installed on our customers,” he said.
One of Xurya’s customers is MGM Bosco Logistics. The company which operates in the refrigeration logistics chain sector has used the Xurya Roofing PLTS since October 2019. MGM Bosco Logistics Logistic Solution Manager Liza Amalia said that one of the Bosco warehouses located in Sidoarjo, East Java, uses a PLTS Atap with a capacity of 241 kWp.
According to Liza, with the use of this PLTS Atap, his party gets an electricity bill cost efficiency of around 20%. Soon, he continued, Bosco will also re-install PLTS Atap at other facilities located in Bekasi and Makassar.
“The cost of our electricity bills decreased by almost 20% after using the PLTS Atap. Without incurring investment costs. So the use of the PLTS Atap is a strategic step to reduce operational costs,” said Liza.