Based on the 2019 BrandZ report, the value of the Gojek brand in 2019 was USD 4.487 billion or equivalent to Rp 62.5 trillion. This figure grew 88 percent compared to 2018.
BrandZ itself is a global scale institution that ranks companies that are considered the most understanding of consumers.
According to BrandZ, Gojek excels as The Most Valuable Digital Brand which is judged based on aspects of Purpose, Innovation, Communications, Experience, and Love that form meaningful, meaningful, different metrics and other salient (always remembered ).
These aspects indicate that Gojek’s brand health is very good so that it supports the growth of brand value. Gojek Co-Founder Kevin Aluwi is grateful for this achievement. “This means that the presence of Gojek still has a significant impact on the people of Indonesia,” said Kevin.
He said, Gojek was founded initially because it wanted to overcome the problem of mobility. “The success of the solutions we offer through ride-hailing then leads us to the potential of other vertical solutions,” he said.