PSBB is Applied, E-Commerce Anticipate Transaction Surge
The government will implement Large-Scale Social Restrictions (PSBB) in DKI Jakarta starting on Friday (10/4) later. E-commerce companies such as Tokopedia, Bukalapak, Shopee and Blibli anticipate the possibility of surging transactions due to this policy.
Tokopedia Nuraini Razak, VP of Corporate Communications, said that the number of sales partners on the platform is more than 7.6 million. He claimed, the price of 250 million traded products was transparent, including foodstuffs, health products and others.
Since there is a corona pandemic in Indonesia, Tokopedia noted an increase in transactions for health products and basic needs. Although it does not predict the impact of PSBB on sales, the company anticipates the possibility of a surge in demand as it has so far.
“Responding to Covid-19 and all of its impacts including the potential of regional quarantine, although there will be changes in the delivery service operations for several regions that apply the PSBB, we will continue to work with logistics partners,” Nuraini told Katadata.co.id, Wednesday (8) / 4).
This is to ensure the delivery of goods according to the order. He also guaranteed the delivery of goods following the protocol established by the Ministry of Health.
The Company Will Ensure Availability of Goods on Their Platform
The company also ensures product availability and prices remain reasonable. “We cut service costs 100% for sellers in the health product category and other basic needs,” he said. Bukalapak was also reluctant to comment on the possibility of increased demand due to PSBB. However, sales of Health products have surged since the coronavirus became epidemic.
“We will continue to ensure that people’s needs for basic goods and health products can be met and accessed easily. Of course, the price is still reasonable, “said Head of Corporate Communications of Bukalapak Intan Wibisono.
The company also promised to block the seller’s account from raising prices unnaturally. Some of them were reported to the police, including those selling medical devices in a fraudulent mode.
Shopee also noted an increase in demand for health products and daily necessities during the pandemic. Only, Public Relations Shopee Aditya Maulana Noverdi did not mention the projected surge in demand due to the PSBB.
Moreover, the income of most people fell due to corona pandemic. “In general, the number of visits and transactions remains strong, as seen from the many requests from health products and daily needs,” he said.
Therefore, the company is focused on anticipating the surge in demand due to PSBB, making sure the product is available at a reasonable price. “We strive for effective shipping services to users throughout Indonesia,” he said. While Blibli will maximize 20 warehouses and 32 hubs in 15 cities including Jabodetabek, Bandung, Semarang, Yogjakarta, Surabaya, Denpasar, Medan and Makassar.
E-Commerce Will Make the Delivery of Goods Continue to Run Normally Despite PSBB
“This is our advantage in fully controlling the operation and quality of logistics services, including Same Day Delivery, in any situation,” said Blibli Executive Vice President (EVP) of Operations Lisa Widodo. PSBB in DKI Jakarta will last for 14 days starting on Friday (10/4). The PSBB may be extended if there is still evidence of the spread of the coronavirus in the capital.
“Although there will be changes in the delivery service operations for some regions that apply regional restrictions, we will continue to work closely with logistics partners to ensure product delivery is on order,” said VP of Corporate Communications Tokopedia Nuraini Razak.
Tokopedia works with many logistics including SiCepat, J&T, etc. Nuraini guarantees safe delivery, because the package and sorting area are sprayed with disinfectants. Each logistics outlet is equipped with an antiseptic liquid.
When delivering the package, the courier has a mask and gloves. “Checking the body temperature of the courier is also done regularly,” he said. One of the unicorns in the country also offers free shipping or free shipping.
“We cut service costs 100% for sellers in the health product category and other basic needs so that they maintain product availability and price stability,” he said.