GoFood, ShopeeFood, Traveloka Eats Transactions Skyrocket
GoFood, ShopeeFood, and Traveloka Eats recorded an increase in transactions during the Enforcement of Community Activity Restrictions or PPKM level 4. Gojek, Shopee, and Traveloka also intensified promotions during this period.
Based on Traveloka internal data, there has been an almost doubled increase in traffic on the Traveloka Eats Delivery page since July. “Emergency PPKM is increasing this figure (demand for services),” said Head of Traveloka Eats Stephen Kohar, Thursday (29/7).
The increase occurred not only in terms of restaurant searches but also the number of partners. Currently, Traveloka Eats collaborates with tens of thousands of micro, small and medium enterprises (MSME) restaurant partners in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek).
For this reason, the unicorn focuses on providing features that suit consumer needs. In addition, complete the service with Eats Delivery and actual information related to restaurant operating times.
Traveloka also curates restaurants that provide healthy food to make it easier for consumers who are self-isolating and those who live a healthy lifestyle. Currently, Traveloka is collaborating with more than 250 healthy food restaurant partners in Greater Jakarta.
“We also present a PayDay promotional program that offers discounts of up to 50% from July 23 to August 1 to provide extra benefits for consumers,” said Stephen.
ShopeeFood and GoFood also Experience Increased Transactions
ShopeeFood also experienced an increase in transactions. However, ShopeeFood’s Head of Campaigns and Growth Marketing Cindy Candiawan did not specify the numbers.
“In the midst of the corona pandemic, Indonesian people now choose to rely on food delivery services,” said Cindy, Wednesday (28/7). Part of Shopee also prepares various vouchers and free shipping for ShopeeFood.
In addition, it provides promotions in the form of free meals for new users, 60% discount, and Snacking Coffee vouchers for all consumers. The Singapore-based company also provides a Rp 1 ShopeeFood saving package which contains a total voucher of Rp 150 thousand.
Gojek also recorded an increase in GoFood transactions during PPKM level 4. However, Gojek’s VP of Corporate Affairs for Food and Groceries Rosel Lavina did not specify the numbers.
He only said that GoFood’s revenue has increased 20 times over the last four years. “Despite the Covid-19 pandemic, GoFood recorded a positive margin contribution last year,” he said, Wednesday (28/7).
The Decacorn also provides promotions such as There Must Be a Promo, specifically for GoFood Pickup, and others. In addition, providing additional promo subsidies for sales partners, which is fully borne by Gojek.
This applies to business partners who joined before July 1st. Gojek also provides a special commission package for new business partners who register on July 1 – August 31.
Gojek and Telkomsel Collaboration to Support MSMEs
Telkomsel and Gojek are collaborating again on their superior services to increase the productivity of MSME partners. The collaboration between the two is to face the challenges of the Covid-19 pandemic which is still ongoing today.
This initiative was presented by both companies in the form of Telkomsel data packages for GoFood MSME partners. The packages offered are also varied with affordable prices and easy access.
Telkomsel support GoFood partners with internet data package worth of 3 GB to 95 GB data. Users can buy this package start from IDR 25 thousand.
This package can only be used with a Telkomsel number registered as a GoFood MSME partner. So that general users will not get offers or buy this package.
Meanwhile, Bayu Ramadhan, VP Group Head of Merchant Marketing Gojek added, the collaboration between Gojek and Telkomsel was able to expand the reach of the benefits of the digital economy to more stakeholders.
He hopes that this special data package offer for GoFood partners can facilitate the operational activities of GoFood MSME partners during the pandemic, as well as help the culinary needs of the community.