Collaborating with TaniHub, PT Pertani Targets to Sell 150,000 Tons of Rice
A start-up company in the agricultural sector, TaniHub Group, signed a memorandum of understanding (Memorandum of Understanding / MoU) with PT. Pertani (Persero) as a form of mutual collaboration between the two parties in supporting the accelerated development of the agricultural sector in Indonesia.
Ivan Arie Sustiawan, CEO of TaniHub Group, explained that it is not only about rice production and marketing, this collaboration also includes funding to support Pertani operations.
In order to encourage sales of its products, PT Pertani is partnering with an agricultural technology startup or agritech TaniHub. Through this collaboration, Pertani targets to boost rice sales of more than 150,000 tons per year.
“We are delighted to be working with Indonesia’s first agricultural SOE. Together with PT. Pertani, TaniHub will help increase the capacity in purchasing grain to selling rice, “he said in a release on Monday (10/8/2020).
The President Director of Pertani Maryono said that this collaboration made it easier for customers to get various types of rice produced by Pertani, ranging from brown rice to organic rice to premium rice. All of them will be available via the TaniHub e-commerce platform.
In addition, customers in various sectors, such as hotels, restaurants, catering, retail, central and local government enterprises, can also purchase rice with a custom type of rice that can be tailored to their needs.
“Customers in various sectors, such as hotels, restaurants, catering, retail, central and regional government business entities can also make purchases with custom types of rice that can be tailored to their needs,” Maryono said in a press release, Monday (10/8).
Tanihub will also Distribute Loans to Farmers under the Auspices of PT Pertani
In addition to rice, TaniHub will also market other agricultural products such as seeds and fertilizers, and distribute loans to farmers who are under Pertani. This loan distribution is made possible through TaniHub’s peer to peer lending (P2P lending) platform, namely TaniFund.
Through this P2P lending platform, farmers can get loans to buy, repair, maintain machines and rice production equipment. TaniHub Chief Executive Officer Ivan Arie Sustiawan said the form of cooperation between his party and Pertani would touch the upstream to downstream sides of the agricultural sector.
He thinks this collaboration will benefit both parties because Pertani is known as a rice producer, while TaniHub is known for its ability to reach the food and product market.
“We will help increase the capacity in purchasing unhulled rice to selling rice,” said Ivan. As of June 30, 2020, it was recorded that more than 30,000 farmers had joined the TaniHub ecosystem, which connected them with more than 5,000 business customers.
Customers who take advantage of the TaniHub platform range from small and medium enterprises (UKM), hotels, restaurants, and caterers. Agricultural products sold on the TaniHub e-commerce platform also vary, ranging from vegetables, fruit, and others.
Sales on the Tanihub Platform Increased during the Pandemic
The company noted that sales have jumped during the coronavirus or Covid-19 pandemic, including sales of herbal plants which have increased by 20%. In terms of increasing the number of users during the corona pandemic, TaniHub noted that its platform increased by 20,000 to 115,000.
Overall, transactions at TaniHub are recorded to have grown threefold every year. Meanwhile, through its P2P lending platform, TaniFund, the company has channeled loans totaling more than Rp 100 billion to farmers.
Cooperation between PT. Pertani and TaniHub are very strategic because both parties have the same view of advancing the agricultural sector, especially rice and seeds, and do not rule out the possibility to develop into other agricultural product cultivation.
“PT. Farmers will continue to support farmers in Indonesia and especially the millennial generation to participate in providing solutions for agriculture in Indonesia,” he said. He claims that the collaboration between TaniHub Group and Pertani will make it easier for customers to get rice.