Yummykitchen Startup Will Expand to 50 Kitchens during PPKM
A cloud kitchen-based catering and restaurant solution provider startup, Yummykitchen, will expand to 50 kitchens in the remainder of 2021. This step is taken to ensure that the trend of transaction growth throughout 2021 remains positive.
During the first half of this year, the company recorded an increase of 85 percent in transactions. This is supported by the government’s policy with the Enforcement of Community Activity Restrictions (PPKM) which encourages ordering food online.
Yummy Corp CEO Mario Suntanu said the emergency PPKM encouraged the company to accelerate its expansion strategy. This is taking into account the number of restaurants and food businesses that need solutions from cloud kitchens.
“The expansion of 50 kitchens by the end of the year includes adding our outlets in Bandung, Medan, and Surabaya,” Mario said in his official statement, Friday (23/7).
In addition, expansion is also carried out to pursue income from consumers amid the closure of shopping centers such as malls and restrictions on business hours, as well as a ban on eating out.
Considered the Most Possible Solution in the Midst of a Pandemic
Cloud kitchen is considered as the most possible solution to increase the number of daily transactions and increase the demand for orders from business actors.
It is hoped that the Yummykitchen expansion will be able to help food and beverage business players continue to grow amidst the challenges of the Covid-19 pandemic.
“We also hope that we can cooperate with various business actors in various regions with easy and affordable capital,” he said. Yummykitchen is currently collaborating with more than 50 food and beverage brands.
These brands include Kyochon, Sei Sapi Lamalera, Dailybox, Sophie Authentique, Ponut Donut Potato, Garam, Wanfan, North Pole Gelato, Pastelia, Joomba, and many more.
Various types of food are presented to provide diverse choices for consumers. This year, Yummykitchen is also innovating to launch the Yummyshop application which is still in beta version.
The presence of the application aims to help micro, small and medium enterprises (MSMEs) and home-based food sellers can continue to sell online.
With the application, sellers can manage sales data, saving payment and delivery time. For the logistics fleet, Yummyshop cooperates with Gojek, Grab, Antaraja, Lalamove and Mr.speedy.
Previously, Secretary-General of the Indonesian Hotel and Restaurant Association (PHRI) Maulana Yusran said hotel and restaurant entrepreneurs were resigned to the PPKM policy. The impact of this regulation is certainly a loss for business actors, because the level of restaurant visits will decrease.
Yummykitchen Records an Increase in Transactions of Up to 85%
The surge in Covid-19 cases in Indonesia has forced the government to take steps to tighten people’s movements. This condition forces people to return to their activities at home, which encourages increased digital activity. No exception ordering food online.
Yummykitchen optimizes this momentum to boost its business performance. The cloud kitchen experienced an increase in transactions of up to 85% during the first semester of 2021.
“We hope that in the future, Yummykitchen can also cooperate with various business actors in various regions to develop their business in the city where Yummykitchen operates, with easy and affordable capital,” added Mario.
For information, Yummykitchen is currently collaborating with more than 50 food and beverage brands. These brands include Kyochon, Sei Sapi Lamalera, Dailybox, Sophie Authentique, Ponut Donut Potato, Garam, Wanfan, North Pole Gelato, Pastelia, Joomba, and many more.
Various types of food are presented by Yummykitchen in order to provide diverse choices for consumers to enjoy the experience of buying their favorite food brands in one place.
This year, Yummykitchen innovates to launch the Yummyshop application, which is currently still in the BETA version. The Yummyshop application aims to help MSMEs as well as home-based food sellers who usually sell online.
With this application, sellers can easily manage sales data and save time in managing payments and shipping. For the logistics fleet, Yummyshop provides convenience with various options such as Gojek, Grab, Antaraja, Lalamove and Mr Speedy.