Targeting B2C Segment, Prosa.ai Launches SaaS Product ‘Text-to-Speech’

After experiencing obstacles in business growth due to the pandemic, Indonesian Natural Language Processors (NLP) platform developer Prosa.ai claims to continue to experience positive growth to date.

Prosa.ai Co-Founder & CEO Teguh Eko Budiarto revealed, so far the company has focused on the B2B segment from the government, so projects that have been carried out have to be postponed due to budget shifts.

However, in mid-2021, the condition had recovered and the projects that had been delayed were running again.

“On the other hand, I see that the pandemic has accelerated digital adoption. So if it was not the focus before, now many companies and governments have adopted technology to make their work easier,” said Teguh.

In its implementation, Prosa.ai has two main products. There is Prose Text for text recognition services, providing services in the form of APIs as well as custom applications.

Some of them are identification of hoax news, hate speech, opinion extraction, classification of document types, extraction of special information, basic NLP tools, and others.

“Currently we are still focusing on the two main products. But now it has undergone development, not only conversational AI, we have also expanded to regulation technology,” said Teguh.

Establishing Strategic Cooperation with Bank Indonesia

One of the strategic partnerships that have been established is with Bank Indonesia for risk analysis. Prosa.ai has also established a partnership with the DPR to check regulations.

Meanwhile, for healthcare services, which are fairly highly regulated, they also claim to help the process by utilizing existing analysis tools.

Mentioned what kind of competition among players who offer similar services, according to Teguh, for Indonesia itself, there are not too many local players.

Besides Prosa.ai, there are other local players who are also working on the Indonesian-language NPL, including Media Kernels Indonesia, Bahasa.ai, and Kata.ai.

Most of the players trying to offer a service similar to Prosa.ai are tech giants like Google, Microsoft and others. However, their main capability is more in English for their NLP products.

To accelerate business acceleration, Prosa.ai has plans to raise funds. It is hoped that this process can be launched in the next few months.

The last funding received by Prosa.ai was in 2019 for the series A stage. The funding was led by GDP Venture. The investment continues the initial funding received in 2018 from Kaskus (also a GDP Venture portfolio).

“Our target this year is to achieve business growth up to two times compared to last year,” said Teguh.

Launch Products in the B2C Segment

The latest product that has been launched targeting the B2C segment is SaaS Text-to-Speech (TTS), a cloud-based solution that can meet the needs of converting text into voice.

Prose TTS is equipped with various features that make it easier for users. During the pandemic, many requests came from end consumers, especially content creators to influencers for video voice-over purposes and the like.

“We offer freemium options to users. For free they can try but with limitations. If they want to enjoy other features they can subscribe with prices starting from Rp. 50 thousand,” said Teguh.

In the future, Prosa.ai also has plans to launch other interesting products that can be utilized by the B2C segment. To expand the business, the company is currently also collaborating with major publishers in Indonesia to generate E-Book content automatically.

Another strategic plan that Prosa.ai is starting to look at is to provide Indonesian language options for various platforms such as social media.

“Currently there are companies from China that are exploring cooperation with us. They have a text and speech platform, but only for English and Mandarin,” said Teguh.