Property and Construction Startup AMODA Receives Pre-Seed Funding from East Ventures
AMODA, a property and construction startup in Indonesia, has announced that it has secured pre-seed funding for an undisclosed amount. This funding round was led by East Ventures, a venture capital firm open to all sectors in Indonesia and Southeast Asia.
AMODA was founded by Robin Yovianto, who served as Co-Founder & Chief Executive Officer, and Agusti Salman Farizi, who served as Co-Founder and President of this local startup.
They realize how construction as one of the largest markets in the world is still not digitized. In the construction sector, according to them, there are a number of problems that must be solved.
For example, the lack of skilled labor, the lack of transparency and reliability of specifications, supervision, and documentation, as well as standardization of materials, budgets, and time estimates.
They judged all of these problems to have resulted in high-risk execution, time and cost inefficiencies, and an overall unpleasant experience.
“AMODA is here as a solution to revolutionize this sector, by providing better integration of construction and technology,” said Robin Yovianto, Co-Founder and Chief Executive Officer of AMODA.
Robin said, AMODA seeks to solve problems in the conventional construction process by simplifying the process through the integration of digital technology. This process, he said, would result in a hassle-free, cost-effective and time-efficient construction experience and solution.
Solution from AMODA
AMODA offers development solutions that meet the needs of every individual and business in Indonesia, from SMEs, high growth companies, to large companies.
Companies claim their solutions guarantee optimal efficiency and flexibility; in this case, the building can be moved and expanded as needed. AMODA will allocate this funding to upgrade manufacturing facilities, enlarge the team, and invest in Research & Development (R&D).
There are two focuses for development. First, from the product side. AMODA seeks to expand the boundaries of construction assets, create more products to meet different needs, and deliver products that are increasingly time and cost efficient.
Second, on the technology side. The company is working to bring more features to facilitate the end-to-end digital user experience. “The funding from East Ventures will accelerate our mission to bring more social and economic impact to Indonesia,” said Robin.
Melisa Irene, Partner at East Ventures, said that she was excited about AMODA’s innovation in the property design and construction market in Indonesia.
“AMODA’s founders have relevant and strong experience both locally and globally. This makes us believe that an era of more efficient property development in Indonesia is coming soon,” said Irene.
Until mid-2022, AMODA claimed to have increased its revenue compared to the previous year. This achievement is also combined with the growth in user adoption, where client acquisition is claimed to be 50 percent faster.
AMODA’s products are ErgaPods and ErgaBox. Both adopted the concept of prefabrication, which is a construction method carried out by fabricating building components at the factory and then bringing them to the site for installation and erection of the building.
Also, modular buildings, namely buildings formed through a panelization process. Each component of the building will be assembled at the factory (off site) in the form of panels, and then these panels will be assembled into a building.
In this construction, panels/modules are also very possible to be customized. So that the advantages of the two concepts are simple processes, time efficient, cost effective, reliable quality, flexible, and less waste.
“AMODA has made a significant impact on anyone looking to start a business, by reducing user risk by allowing them to do trial and error; to move from one location to another.”
Robin continued, in developing R&D, the company will focus on two things. First, from the product side, we want to expand the boundaries of construction assets, create more products to meet different needs, and deliver products that are more time and cost efficient.
Second, from the technology side, it provides more features to facilitate end-to-end digital user experiences.