Hotelmurah.com Gives Discounts and Cashback of IDR 1 Million
The SOE insists that the tariff per kWh during the Covid-19 pandemic does not lead to an increase. Hotelmurah.com, responding to this, wants to help ease the electricity bill by giving a discount and cashback of IDR 1 million (direct discount of IDR 500 thousand and cashback of IDR 500 thousand).
The surge in utility bills has caused complaints from home electricity customers and industries in Indonesia during the Large-Scale Social Restrictions (PSBB) due to the co-19 pandemic. In Karawang regency, West Java, for example, around 480 industries were quite devastated because they still had to pay high electricity bills.
Even though their electricity usage is down because of the PSBB. The electricity bill which jumped drastically became complaints from home and industrial electricity users in Indonesia during the PSBB period due to the co-19 Pandemic. However, PT PLN has denied charging an increase in electricity tariffs.
“So, if the user bill reaches IDR 20 million, then the [bill value] paid is only IDR 19.5 million, and it is added with a cashback of IDR 500 thousand,” R. Ari Sudradjat CEO at Hotelmurah.com said in a written statement.
Ari said how to pay electricity on the Hotelmurah.com platform is very easy. Users simply type in the electric customer ID and the bill will appear. Then when will make a payment, users simply enter the promo code through the application or hotelmurah.com site.
This Startup Has Previously Given Promos with Telkomsel
Ari added, before holding this promo, hotelmurah.com offered Telkomsel a free promo administration fee for electricity payments. This applies to the purchase of electricity and postpaid tokens from April 1 to July 1, 2020.
Through this promo, Telkomsel customers can exchange Telkomsel Points to get voucher codes that can be exchanged for free electricity transaction administration fees.
“So, the discount and cashback promo for electricity payments above IDR 20 million forgets the complement of the promos we made before,” Ari said. Ari hopes this program helps electricity customers who have increased electricity bills due to the coronavirus.
In addition to cashback and discounts, the main benefit of online payment is that it is safer and does not need to be queued and can be done anytime. “For the cashback and discount program the period is from 15 June to 1 September 2020,” Ari said.
Another Strategy used by Hotelmurah
Hotelmurah .com has been operating since late 2017 with the target market for young people who are fond of traveling. Due to many requests from users, hotelmurah.com also provides airplane ticket services, train tickets, pulses, data packages, and electricity payments.
At present almost all hotels in Indonesia and Asia are available at hotelmurah.com. To compete with other e-commerce players, the hotel-run strategy is to provide the best price, easy ordering experience, and also good customer service support.
According to Ari, one of the strategies to get past this pandemic corona is by selling hotel vouchers that can be bought now, at very cheap prices, but can be used to stay at any time until next year.
Hotels with a budget of IDR 700 thousand for sale only IDR 400 thousand and can be used freely at any time. “This year’s target is likely to be affected by a significant amount and may only reach 70% of what is expected,” he said.
The company is selling hotel vouchers that can be purchased today at low prices, but they can be used to stay at any time until next year. Hotelmurah also provides flight ticket services, train tickets, pulses, data packages, to electricity payments. This is because of the many requests from consumers.
“To compete with other e-commerce players, our strategy is to provide the best prices, an easy ordering experience, and support good customer service,” he concluded.