Halodoc Shared about Its Upcoming Strategies to Compete in the Market
One of the Indonesian startups engaged in the health sector, Halodoc will invest in a more down-to-earth solution in the community. This mission is supposed to support the startup to win the competition among the huge number of health startups nowadays.
“In order to face the challenge in 2020, we will invest in solving pain, for example, how we connect patients with doctors,” Halodoc Chief Business Officer Alfons Timboel explained during a discussion session on the Opportunities and Challenges of the Indonesian Cyber Space in Jakarta some time ago.
Furthermore, Alfons and the team have also introduced other business innovations such as direct drug delivery to patient homes and laboratory examinations. In the future, Halodoc is expected to work closely with related institutions and ministries such as the Ministry of Health and BPJS (Indonesian health care insurance program).
This way, Halodoc is supposed to improve its quality as a startup company that engages in the health sector. “Because this startup company is still new, we will continue to work with the government,” Alfons said. Halodoc itself was launched on April 8, 2016.
Halodoc Aimed to Improve Its Quality with Business Innovations
At the beginning of its launch, there were 16 thousand doctors incorporated in the Halodoc database. A total of 600 doctors already have applications and are active online. The doctors in the Halodoc database consist of various specialties in medicine, from emergency to beauty.
Users are capable to determine by themselves which doctors they will contact. About the payment, Halodoc applies a similar procedure to traditional hospitals. Payments on Halodoc are made after the consultation is complete. However, the form of payment is similar to telephone credit.
In this case, each doctor already has a rate that will be taken from the patient’s application balance. Recently, Halodoc also launched the #TanyaDokterAsli (Ask the Real Doctor) campaign to educate the public about the importance of communication with trusted doctors.
As a result, people could get information and advice about their health from competent sources. Thus, Halodoc can help avoid hoaxes related to health in the country. Hoaxes in the health sector are known to be the most widespread in Indonesia after a hoax on politics.
For this reason, the public is demanded to be wise in accessing information from trusted health professionals and experts. And when it comes to health information, Halodoc could be counted on. This is because this healthcare platform has the quality to be trusted.
#TanyaDokterAsli Campaign to Combat Hoax in the Health Sector
Quoting the official Halodoc statement, 60 percent of doctors have already had over 5 years of practice experience. This makes Halodoc trustworthy in the community. Currently, the increase in the number of Halodoc users is also claimed to reach 3 times compared to before.
Halodoc VP Marketing, Felicia Kawilarang said that since its establishment in 2016, Halodoc has focused on expanding access to safe and trusted technology-based healthcare for the community. “One of the best and most used features from Halodoc is ‘Talk to the Doctor’,” she said.
With this feature, users can communicate with real and trusted doctors in the Halodoc system. And now, there is the #TanyaDokterAsli campaign. It invites more people to consult with more than 20,000 verified doctors in Halodoc. The startup even curated doctors who partnered with them for this campaign.
For example, they are selected based on a doctor’s license. Also, there is training for doctors to answer patients in the application. “Sixty percent of doctor members of Halodoc have more than five years of practice experience. This makes Halodoc more trusted by the public,” she said.
During its three years of operation, Halodoc claimed to have provided access to more than seven million active monthly users spread across more than 50 cities in Indonesia. Besides, Halodoc has also worked with numerous hospitals and pharmacies as well.