Grab Strategy to Boost Partners’ Income during Corona Pandemic
The income of online taxi and motorcycle taxi partner partners in Indonesia has dropped to 80% due to the corona pandemic, based on Combined Two Wheel Action data (Garda). Grab prepared a strategy to drive service requests, so as to increase partner revenue.
Grab Group CEO and Co-Founder Anthony Tan said, the corona pandemic affected the financial partners of drivers and merchants.
“Our first priority is to ensure the safety and survival of every individual who is incorporated in our platform,” he said in a press release, today (30/3).
One of them is providing funding directly to selected GrabFood merchants. The Singapore-based Decacorn will also partner with third parties regarding the partner’s marketing program.
“By ensuring the resilience of merchants, we not only meet the increased demand for food delivery during this crisis period but also provide more income opportunities for our driver-partners,” said Grab Russel Cohen’s Regional Head of Operations.
For your information, Garda noted that food delivery services such as GoFood and GrabFood rose 10-20% in the same period. However, this increase was limited because many shopping centers or merchant partners were closed.
Therefore, Grab focuses on encouraging GrabFood partner businesses so that the demand for driver-partner services can increase.
Grab Provide a Description Card for GrabFood Delivery
The company also provides guidelines for handling and packaging including correct food seals. In Indonesia, Grab provides 2,000 digital firing thermometers and GrabFood Delivery Statement Cards for merchants to record the date, time, name and body temperature of employees who prepare food.
Then, introduce contactless delivery services. In addition, hand sanitizers are distributed, disinfectant sprays for cars, and more than 1 million masks for driver and delivery partners.
The company will also provide retraining to the driver’s partner to serve food ordering requests and daily basic needs. “It will provide income opportunities for partners through the Grab platform,” the company said.
For other services, Grab will expand GrabMart and GrabAssistant services to more countries in the next few weeks. At present, GrabMart is only available in several countries in Southeast Asia including Indonesia and some other countries.
The plan, the service will be extended to more cities and countries including the Philippines, Myanmar, and Cambodia in the coming weeks. Users can use GrabMart to buy staples in supermarkets, convenience stores, and pharmacies without having to leave home.
GrabFresh Provides Fruit and Vegetable Delivery Services for Its Users
In Indonesia, customers can also use GrabFresh in collaboration with HappyFresh to buy fresh products such as vegetables, fruit, and meat. Not only that, but GrabFresh also provides shipping services for dry food, various spices typical of the archipelago, and even herbal medicine to enhance body immunity.
GrabAssistant will expands to more cities in a few weeks including in Indonesia. In fact, this service will be launched again in Vietnam.
The GrabAssistant service is different from GrabMart, where customers can ask for assistance from delivery partners to handle urgent needs or buy products in stores that are not registered with GrabMart. This is to support the #dirumahaja campaign.
Grab Group CEO and Co-Founder Anthony Tan said, the corona pandemic affected the financial partners of drivers and merchants. “Our first priority is to ensure the safety and survival of every individual who is incorporated in our platform,” he said in a press release, today (30/3).
Grab Indonesia’s Managing Director Neneng Goenadi said, the company provided funds of IDR 1.5 million to be provided to online ride-hailing partners infected by the coronavirus. While online taxi driver-partners get IDR 3 million each.
The company raised funding to help the infected driver-partners. Assistance is also given to partners whose income has fallen due to the corona pandemic.