CantikID Develops Telebeauty Solution, Builds Beauty Service Ecosystem in Applications
Beautytech trends in Indonesia have experienced very rapid development in recent years. It is undeniable, the involvement of digital technology is one part of the changing trend itself.
However, today’s high demand for beauty products is apparently not in line with access to appropriate information to meet these consumer needs.
One of the platforms that focuses on developing solutions for the beauty industry is CantikID. This platform is said to be the first to replicate the concept of telemedicine in the beauty industry or also known as ‘telebeuty’.
Telebeauty mentioned in this platform is a service that connects beauty and treatment clinics with customers through online consultations.
The founder & CEO of CantikID Yunus Sapang revealed that after conducting research in several cities throughout Indonesia, it turns out that many women buy products based on recommendations without asking the experts, causing skin problems.
Many consumers feel that the cost of consulting and skin care is very high, therefore, they only rely on reviews from the internet which are still questionable.
In addition, the COVID-19 pandemic has also affected the beauty business in the country. One of them is the existence of social restrictions so that many clinics are closed, while their operational costs continue to run.
Features Offered by Cantik.ID
For that reason, CantikID is also here to provide solutions for entrepreneurs in the beauty sector, especially clinic owners so that they can still run.
“We also see that there are a lot of salons, barbershops, where they also experience the same problem as beauty clinics. So we make integrations starting from consultations, products, and bookings. Later when customers enter our platform, they can see , choose what service to use,” he explained.
This platform offers features that make it easier for consumers to make reservations to various beauty treatment options, such as spas, hairstylists, make-up artists, and others and will connect directly with doctors and beauticians to solve all skin problems they are experiencing.
After consulting with experts, customers can also directly order beauty products and consultation treatments (prescription & non-prescription) as well as for direct purchases (without consultation) via CantikID.
In this platform, users can schedule consultations with 161 selected doctors and beauty advisors from 96 registered beauty clinics. In addition, CantikID has also collaborated with 61 salons and has at least 304 product SKUs that can be purchased through the application.
Until now, it is said that CantikID’s service has reached 60 cities, 70% of which are on the island of Java. Furthermore, Yunus revealed, based on a survey on customers, his team decided to bring this service to soon be a solution for tier 2 and 3 cities.
Beautytech in Indonesia
Compared to many segments, beauty can be said to be a promising market in the future. Based on the data collected, the average Indonesian woman does have a high buying pattern in an effort to support her appearance.
The Euromonitor report shows that the value of the beauty market in Indonesia was estimated to reach $8.46 billion in 2022, up from the estimated value in 2019 of $6.03 billion.
Major investment firms and venture capitalists (VCs) are now exploring opportunities in Indonesia’s beauty technology sector, something previously considered a niche, women’s space.
Beauty technology startups are offering their products online to an Indonesian audience, a growing market with a growing beauty-conscious population, increasing sales potential.
Some examples of e-commerce that specialize in beauty are Sociolla, Kay Collection, BerryBenka, Zalora, and many others.
In addition, access to technology and digital platforms in Indonesia also contributes to the birth of new domestic beauty brands. Some, such as Rose All Day and Base, use a Direct-To-Consumer (DTC) approach to reach consumers.
The beauty and personal care market in Indonesia is enjoying a tremendous growth spurt, with current revenues estimated at IDR 101 trillion.