10 Startups Led by Women Are Likely to Enter the Gojek Ecosystem
Gojek chose 10 startups which were established by women to participate in the acceleration program entitled Gojek Xcelerate Batch Two. If they successfully graduate, their service has the opportunity to enter the Gojek platform. Chief Corporate Affairs of Gojek, Nila Marita, explained about it recently.
She shared that her company opened a partnership with a third party to be able to enter and provide services on the Gojek platform. “In essence, there is an opportunity from the Gojek Xcelerate program to enter our platform,” she said in Jakarta on Friday (1/11).
However, some conditions must be met to enter the Gojek ecosystem. “We will first see if this is appropriate to the interests, desires, and character of the Gojek ecosystem. But, the point is we are open (the opportunity),” she added.
Gojek Xcelerate itself is divided into four stages of learning. There are at least selected 20 startups that will take part in this acceleration program for six months. In the first batch, this acceleration program focuses on machine learning and other technologies.
The Second Batch of Gojek Xcelerate Will Focus on Startups Led by Women
“In the second batch, we want to focus on training startups that are led by women,” Dian Rosanti, said. Based on the information she has obtained and her experience so far, the woman founders of startups face more challenges than men.
It is not only related to stigma but also funding and other issues. In this acceleration program, the 10 women founders of startups will get comprehensive material including product and market fit strategies, growth hacking, how to find funding, leadership, and building culture.
“With the second batch of Gojek Xcelerate program, it is expected to accelerate women in the technology industry,” Dian added. She also explained that the program aims to train women-led startups to focus on important strategies for developing businesses and connecting them with successful women in various industries.
The program will also provide a network of mentors and investors. “We will consider these ten startups as representatives of the technology industry. We hope that these great women can become a role model that inspires other women to develop the technology ecosystem in Southeast Asia,” she said.
Compliant with Dian, Chief Corporate Affairs of Gojek, Nila Marita said that the culture at Gojek allows women to participate in many ways. It provides a place to create new ideas and make strategic decisions for the company. It also opens opportunities for women to gain additional income.
Startups from Indonesia and the Asia Pacific Join the Second Batch of Gojek Xcelerate
In 2016, the company led by women only managed to get 4.4% of the total venture capital offer. “We hope that Gojek Xcelerate can overcome this gap,” Managing Partners of Simona Ventures, Putri Izzati, said. Not only startups from Indonesia, but this program also targeted those from the Asia Pacific.
Gojek Xcelerate itself is an acceleration program initiated by Gojek with Digitaraya. Google, UBS, and McKinsey & Company are also involved by presenting a different curriculum. Of the ten startups selected, two of them came from Indonesia. They are Love and Flair as well as Populix.
Love and Flair is a fashion and beauty e-commerce company, whereas Populix is a research service provider. The other eight come from many countries. Jio Vio is a healthcare startup from India. Then, Kobe from Singapore is engaged in marketing.
Paynamics from the Philippines provides services for businesses. Elevait is a sports and training nutrition startup from China. Export is an export startup from Philippine. Pixylz is an Indian digital printing company. Then, PurelyB is a lifestyle and health startup from Malaysia. Finally, Event Banana is a business startup from Thailand.