Adroady Expands the Scope of Mobile Digital Advertising Using Motorcycle
Adroady, the world’s first provider of Mobile Digital OOH solutions on the road, today launched the latest mobile digital OOH service and plans to explore further big data and artificial intelligence (AI) technology in 2020.
Following the successful installation of LED screens behind the windshield, Adroady has now begun to utilize the agility of motorbikes in exploring urban areas to present a wider reach for their advertising platforms throughout Indonesia.
Just like in cars, Adroady’s motorbike advertisements also continue to use LED screens and programmatic, so that Adroady is the only provider that uses this technology when competitors are still using neon-boxes and stickers.
Motorcycles have the advantage of flexibility in mobility and are easier to reach densely populated urban areas, even to narrow alleys in sub-urban areas. With agility, flexibility, and high reachability, this will increasingly guarantee a high impression and reach for advertising.
This New Service Was Launched Amid Optimism In The Advertising Industry
According to Statista data, ad spending on the Digital Advertising market will reach US $ 1,893 million in 2019. According to the 2019 Global Digital Ad Trends Report, released by Pubmatic, the digital advertising industry in 2019 will close with an increase of 26 percent compared to 2018. This is a high growth, even when compared to European countries.
And one sector that is growing well is Out-of-Home (OOH). The sector is predicted to close with revenues rising 10 percent to US $ 388 million by 2020 according to PWC’s Global Media and Entertainment Outlook.
Innovation and technology in the OOH industry have made everything possible. But Adroady still did not abandon the classic principles in the world of advertising: the right message, the right place, and the right time.
“These principles make us optimistic in presenting OOH Mobile Digital services with motorbikes, which will provide wider reach, as part of our expansion plan for 2020 in this still very promising industry,” said Edward Halley, Adroady’s CEO and Founder in Jakarta not too long ago.
Adroady creates an innovative marketing strategy using an Out-Of-Home digital marketing in Indonesia. It’s the first mobile digital marketing using cars. The rear glass of each car is equipped with LED screens to display and distribute advertisements and campaigns throughout Indonesia.
“The thing that distinguishes us from competitors is that we truly capitalize on technology in the digital age, to produce innovative products and focus on providing value that benefits clients,” said Gregory Marchand, Adroady’s Co-Founder.
Big Companies Are Already Using Adroady Service
Some clients who have used Adroady’s services are Sinarmas Land, Agung Podomoro, Asya Property, HBO, National Geographic, Garuda Food, Ultra Jaya, Nissan, Auto2000, Yamaha, Axa Mandiri, Nokia, Sharp, Bosch, Lazada, Blibli, Djarum, Guinness, Metro Dept. Store, Marugame Udon, Panorama Tour, Japan Tourism and so on.
“Of all the clients who have used Adroady, as many as 50 percent of them make purchases more than 3 months, some even up to 1 year,” said Ryan Gustavo, Adroady’s VP of Sales & Business.
For the latest digital mobile OOH service with motorbikes, Adroady has contracted with the first client for 3 months in DKI Jakarta. The uniqueness of Adroady’s solution is the use of machine learning technology, face recognition, GPS, and Big Data for the calculation of ad impressions.
Smart technology is also implemented to ensure accurate and reliable reporting and monitoring. Advertisers can choose different ads at certain times and locations based on the data collected. They can also pay the ads based on the views.
In addition, the collected real-time data will optimize A / B testing to determine the best version of the ad shown, based on the initial audience gathering until it finally becomes an ad that is distributed and viewed by people from Adroady’s car or motorcycle unit.
Adroady’s solution also provides easy advertising. Just a few easy steps, starting from entering ad details — such as the installation period, location, and desired reach — then uploading ad and campaign content.
After that, the ad is published and the advertiser can do a review, payment, and activation. The final step is monitoring. Advertisers can view heat maps, receive daily reports, and live analysis.