Tokopedia Beauty Dealight, a Campaign to Support Local Beauty Products
Indonesian ecommerce, Tokopedia recorded an increase in transactions in the Beauty category which reached almost twice by the end of 2020. AVP of Category Development for FMCG & Tokopedia’s Long Tail Categories, Jessica Stephanie Jap said, “Face cleanser, facial care packages, serums, face masks and face creams are some of the best-selling beauty products on Tokopedia.”
This high enthusiasm is the background for the presence of Tokopedia Beauty Dealight. “This campaign is an effort by Tokopedia to #SelaluAdaSelaluBisa be able to make it easier for people to get various needs including beauty products,” said Jessica.
Tokopedia Beauty Dealight, which runs until March 5, 2021, is also a stage for business activists, especially local MSMEs in the beauty industry such as Gentle Hour and Maska Indonesia, to maintain business, especially in the midst of a pandemic through the use of technology.
The Beauty Dealight program has been held since 2018. In this program, Tokopedia provides many benefits for customers, in the form of discounts, give away, vouchers and others. The purpose of holding Beauty Dealight is to promote collaboration with strategic partners.
In addition, this program also provides the widest possible stage for local business activists in various industries, including the beauty and facial care industries, so they can adapt to the midst of a pandemic. According to data summarized by Tokopedia, more than 10 million sellers have started and developed businesses with Tokopedia, and 100% of sellers are MSMEs.
At the end of 2020, transaction growth in the beauty category on Tokopedia had doubled, while the Health & Personal Care category had almost tripled. The two categories mentioned above are cleansers, facial care packages, serums, face masks, and face creams.
Gentle Hour Reaches Online Users up to Papua
It’s a local facial cleansing product business that was founded by Joyce Arta, Jeldine Madjukie and Revata Pingkan in August 2020. This product has utilized digital platforms such as Tokopedia which contributed significantly to sales.
“Tokopedia helps us to reach customers further, even to Papua. Even the presence of various campaigns on Tokopedia, for example, Oh Beauty Festival, can make Gentle Hour even more popular in the community as well as increase our sales by 13 times, ”explained Joyce.
“We are participating in the Tokopedia Beauty Dealight campaign as one of our efforts to continue to meet market needs. Apart from that, we also continue to innovate, one of which is by launching two new products, Gentle Hour, which can be obtained exclusively at Tokopedia, “said Revata.
Maska Indonesia, Quickly Adapting to Increase Sales
Radiya Banyu and Almas Hudiya in 2019, offers a wide selection of skincare products made from natural ingredients though Maska Indonesia. “Considering that people are more at home during the pandemic, sales of our products on Tokopedia have actually increased significantly,” said Raditya.
Almas also said, “In addition to making our products more popular, various TopAds campaigns and features on Tokopedia also helped drive an almost 2x increase in transactions in September 2020 compared to the previous month.”
Beauty Influencer, Affi Assegaf said, “Now every local skincare business activist is competing to offer quality products that are no less competitive with foreign products. Sales of local skincare products have also increased. This indicates the high demand for local products in the market. “
“I really appreciate Tokopedia because it has provided a wide stage for local business activists in the beauty industry. The sense of pride made in Indonesia should be cultivated together in order to help restore the national economy,” concluded Affi.
Through Tokopedia Beauty Dealight, people can access more than 100 brands of quality beauty products, especially from local business activists. The public can also enjoy free postage, exclusive launches, flash sales 3x a day including 99% clearance flash sales, cashback vouchers, and many others.