Working in the comfort of a home can be a dream to many professionals out there. But, we cannot deny that sometimes our home is not the most productive place to do the job. For this reason, freelancers tend to seek for a good place to work.
Many of them start to get interested in coworking space. So, aside from startups and small businesses, you should take freelancers into your target market as well. Read on to find out some good tips to attract freelancers to your coworking space.
Freelancing business is very happening today. So if your coworking space is aiming freelancers, you are on the right path. Now, you just need to strategies to attract those non-office members to use your coworking space. Here are some ways to market a coworking space for freelancers.
Many freelancers are doing their business as a part-time gig. For this reason, your membership package should represent part-time options which allow great flexibility. You can offer daily passes or present a limited amount of days each month when they can work from your space.
Offer discounts to members who come with their friends. You will be amazed how useful this tactic is. In any type of business, word of mouth is still the most effective delivery channel. So, don’t hesitate to try this kind of referral program.
Host fun social events and practical workshops for non-members. This way you can invite more people to know your business and get interested in. Keep in mind that the sense of community matters in coworking space. So, prepare some exciting events once in a while.
When marketing coworking space for freelancers, you should make Google your first marketing tool. Consider creating an AdWords campaign so that you can reach freelancers who are already interested in your business. Then, you need to be present on social media as well.
You don’t need to go crazy spending on advertisement in the beginning. Build the business slowly and wisely to make the most of it. Partnering with local businesses like coffee shops, restaurants, and fitness centers can be a good tactic too.
Providing perks is another good way to attract more freelancers to your coworking space. Offer a “happy hours” program with free beverage or pizza as a benefit for those visiting the space during the dedicated time. You should consider offering a free trial too.
To conclude, you should market your coworking space with a good strategy. If your target market is freelancers, create something that can attract them to join your coworking space. Now, you should be ready to sell coworking space for freelancers.