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SAN FRANCISCO and TOKYO, JAPAN - Media OutReach - 12 January 2022 - Medallia, Inc., a global leader in experience management, announced today that Hitachi, Ltd. (Headquarter: Tokyo; Hereinafter "Hitachi") has joined its strategic partnership program. Going forward, Medallia will align with Hitachi's Financial Institutions Business Unit to reinforce support for sales and service delivery efforts catered to Hitachi's clients within domestic financial institutions, ranging from customer experience (CX) advisory service to system adoption. "CX solution market in Japan is hitting a major tipping point in terms of expansion," said Denise Miura, Vice President of Asia Pacific, responsible for business expansion in the Japanese market. "In such a market environment, there is significant importance to forming a partnership with a first-rate company such as Hitachi. We are looking forward to this partnership." Shigeru Suzuki, Senior Director, Financial Information Systems 2nd Division, Hitachi, Ltd., said: "We feel honored to have this collaboration opportunity with Medallia to provide quality CX service to our customers in Japan. We look forward to providing new value through this excellent experience management program that will contribute to the improvement of customer experience value." Irence Wee, APJ Head of Alliance & Ecosystem at Medallia, said: "We are very happy to announce our partnership with Hitachi in Japan. We look forward to accelerating the adoption of experience management programs by Japanese companies through our closely aligned effort with Hitachi."