Grab Has Tactics to Boost Transactions for MSME Partners
Many Micro, Small, and Medium Enterprises are transforming their services into digital ecosystems during the corona pandemic. Grab’s on-demand service also launched the #TerusUsaha program to accelerate the MSME adaptation process.
Grab Indonesia’s Managing Director Neneng Goenadi assessed that MSME entrepreneurs still need development even though many have migrated to digital. Based on the Grab survey, 76% of partners who migrate to digital services still need online visibility. One of the support needed is digital marketing.
“How to package a product or product photo is prettier, this is a required skill,” Neneng said in a video conference on Tuesday (6/30). As many as 56% of MSMEs also want technology services to support their business. One example, they want to know what products are most in-demand by the public and how to manage the supply chain more efficiently.
“Grab has the technology so that MSMEs can adapt in a new normal era,” he said. The #TerusUsaha program is also part of Grab’s efforts to increase MSME transactions entering its ecosystem.
There are 6 Programs to Run over the Next Six Months
There are various initiatives or programs that will be implemented by Grab over the next six months. First, Grab provides assistance in providing free special ads on the main page of the application. Second, provide space to advertise on social media and digital channels Grab, as well as social media influencers who work with Grab.
Third, bear the costs and resources needed to make these marketing materials. Customers will be directed to the transaction page directly when clicking on the ad. Fourth, make a special microsite intended for SMEs, namely www.grabforgood.id.
The microsite is a space for MSMEs to look for tips related to business development, inspiration from successful small businesses, and how to join the Grab digital ecosystem. Fifth, hold an MSMEs’ acceleration program.
The program is open to all MSMEs in various sectors. Registration will open on 20 July. Neneng said, in the future, several batches or batches would be opened to participate in coaching for 2.5 months.
“The selected participants will take part in the training, the discussion will focus on legality, marketing, financial literacy, and product competitiveness,” Neneng said.
Sixth, relying on a special application for SMEs that have been launched a while ago, namely GrabMerchant. Through this application, MSME partners will receive marketing management, orders, and supply of raw materials.
More than 83 Thousand New Merchants are Registered in the Grab Ecosystem
Grab noted, during the pandemic, 83,500 new merchants and agents had entered the Grab digital ecosystem. In the new normal period, it is estimated that MSMEs that are transforming into digital services will increase.
Other on-demand service companies Gojek also runs its strategy of increasing MSME transactions. Gojek relies on Dapur Bersama for partners or merchants to drive GoFood service transactions. Kitchen Together is focused on food delivery or delivery services.
“Hopefully once the pandemic conditions are calmer, we will be open again to the location of Dapur Bersama, so that it will be even faster,” Gojek Indonesia Food Chief Officer Catherine Hindra Sutjahyo said in a video conference yesterday (29/6).
Dapur Bersama was launched by Gojek in October last year. So far, there have been 27 Common Kitchens managed by GoFood in Jakarta, Bandung, and Medan. Until the end of the year, it targets 54 kitchens.
“We are targeting the addition of a double number by the end of this year,” Catherine said. Joint Kitchen is a place for MSME partners to run their business in a kitchen that is managed collectively. Basic necessities are available in the kitchen without having to rent. But there is revenue sharing between partners and Gojek.