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Gojek Chose 3 Most Innovative Startups with Positive Social Impact

Gojek Chose 3 Most Innovative Startups with Positive Social Impact

Gojek Xcelerate introduces three innovative startups that are judged to have the most positive social impact at the public discussion event “Gojek Xcelerate Xcellence” which was held today with the Indonesian Ministry of Communication and Information.

The three startups shared their experiences during the bootcamp and mentoring program in this accelerator program since September 2019. They are Jejak.in, Etanee, and Qlue. They are part of 35 startups that have been following the Xjekerate Gojek program for 6 months.

The program is divided into 4 batches, namely 5 homeland startups in the field of machine learning, 10 Asia Pacific startups with female leaders, 9 homeland startups in the field of daily consumer innovation, and 11 homeland startups with direct-to-consumer business models.

“Gojek Xcelerate startup alumni have great potential to develop technological innovations in their respective fields. Through the highlight of the Gojek Xcelerate Xcellence event, we hope that startups can meet and build collaboration with each other, also of course with a network of partners and venture capitalists in the ecosystem “Gojek Xcelerate,” Senior System Engineer at Gojek, Giri Kuncoro said in a written statement.

As a startup accelerator, said Giri, his party believes that the potential startup of Gojek Xcelerate alumni is able to “strengthen the digital ecosystem in Indonesia and Southeast Asia” and “create a broad and positive social impact for the community.”

Panelists at Gojek Xcelerate considered the three startups to be able to create broad social impacts that could overcome community challenges systemically.


This startup is engaged in the environmental field. Trace.In developing a census system for monitoring the growth of trees and plants in an area. Planting, maintaining, and also monitoring the conservation program are carried out by Jejak.in and its partners.

So that the economy of community groups around the conservation area during the pandemic will be helped. “We use the software, drones, and satellites, where then the actual data and analysis reports can be accessed directly, online or offline,” Founder & CEO of Jejak.in, Arfan Arlanda said.

Arfan said that the Jejak.in’s system is widely used by companies and individuals who want to control the results of the calculation of the carbon footprint produced by daily activities.

In the Xcelerate Gojek program, Arfan claimed to meet many potential partners. Currently, Jejak.in is developing an innovation that will help people to be more environmentally responsible.


Startup Etanee, which is engaged in agrotechnology, develops a food distribution model that involves the community as a distribution agent. That way, people who lose their jobs because of Covid-19, can still get income from home.

In addition to opening new jobs, Etanee also facilitates access to public food purchases by continuing to implement physical distancing. This digital platform utilizes cloud computing technology and location-based marketplaces for the food supply chain.

“We are connecting the ecosystem of suppliers, especially the first producers of vegetables, fruits, protein sources such as chicken meat and so on to the distribution ecosystem, which is the logistics hub owned by the community,” Herry Nugraha, founder of Etanee explained.

Herry also told that during the pandemic, Etanee became an alternative route for farmers in Cianjur who experienced a decline in demand due to modern and traditional markets, closed due to regional restrictions.

The farmers mostly send food to the Greater Jakarta area which imposes large-scale social restrictions (PSBB) for approximately two months. Through Etanee, farmers can still distribute their agricultural products.


Qlue develops the smart city ecosystem in Indonesia by adding a thermal surveillance feature and a computer system based on Artificial Intelligence to monitor the development of COVID-19 in the city.

Previously, Qlue’s innovations had helped the people of DKI Jakarta in tackling waste, flooding, and even suppressing crime, with facial recognition and live reporting capabilities that can be accessed by all citizens.