Expanding Its Service, AyoBlajar Targeted to Reach 100 Thousand Users
AyoBlajar, for example, began to expand its services not only to the education management system but directly targeting consumers, namely students. The company targets to be able to attract 100,000 users this year. Currently, the AyoBlajar service has reached 23 schools and 13,000 students.
The existence of educational or edutech startup services are increasingly needed during the coronavirus pandemic or Covid-19. This makes edutech startups formulate strategies that can increase users on their platform.
The AyoBlajar service has actually been around since 2018, but so far it has only focused on providing a learning management system that is business to business (B2B) in nature.
Because during the corona pandemic many schools switched learning methods online, AyoBlajar expanded into business to consumer (B2C). The service is currently available for smartphones with the Android system.
“There are four features we offer, namely learning management systems, online live classes, one on one mentoring and learning videos,” said the CEO of AyoBlajar Fariz Isnaini in a video conference, Friday (4/9).
Offer Free Materials to Users
To attract users, AyoBlajar offers learning materials in the form of experiments coupled with visualization. In addition, in order to win the competition in the edutech sector, the company offers competitive prices compared to similar startups.
AyoBlajar holds a #BlajarUntukBangsa program, in the form of access to learning video material on the AyoBlajar platform at a cost of IDR 0 to 5 October 2020.
Fariz Isnaini, CEO & Co-Founder of AyoBlajar, through the Zoom meeting, Friday, September 4, 2020, explained that the #BlajarUntukBangsa program is a form of Ayo Blajar’s concern in improving the quality of education of the nation’s children.
For the learning video feature, for example, AyoBlajar does not charge or is free for users. However, the company is still preparing a monetization system for its business continuity, namely through a subscription learning management system service.
Along with the increasing need for online learning systems, in the future, the company will expand its service features. Edutech startup services are indeed popular thanks to the corona pandemic, due to the home study policy taken by the government to prevent the spread of Covid-19.
Hope to Become the Most Comprehensive Educational Platform in Indonesia
In an activity that also featured a Content Creator and actor moderator, namely Haykal Kamil, Audy Laksmana – COO & Co-Founder of AyoBlajar, and Nadhira Afifa – CMO AyoBlajar, Fariz explained the advantages of AyoBlajar when compared to other educational platforms.
The advantages are in a more complete learning management system, an interactive dashboard that will make it easier for users and more comfortable, as well as the quality of teachers and content. The AyoBlajar platform, continued Fariz, uses experimental and visual learning materials, which of course will make it easier for students to learn.
“We are a company that provides the most competitive prices. We have the best tutors. We have our own training.” AyoBlajar Platform is present as a substitute for teaching and learning activities in schools. He hopes that in the future AyoBlajar will be the most comprehensive and easiest educational platform.
“The hope is that we can open access even to remote areas. AyoBlajar’s journey began in 2018, but at that time it focused on creating learning content,” said Fariz again.
Fariz also said that this pandemic condition made more people need an educational platform that could replace learning in schools. “We have 50 teachers, 13 thousand students from Aceh to Papua,” he said.
As an illustration, users of two edutech startups, namely Quipper and Ruangguru, recorded a significant increase when the home study policy was first implemented. Quipper, for example, within a week since school activities were eliminated, while 20,000 online classes have been held.
The users during the kick can reach 8,683 teachers from 4,492 schools. The use of its application, Quipper School, was recorded to have increased 30 times during the corona pandemic. Ruangguru also recorded a surge, with more than 1 million users.