Emtrade Stock Education Platform Establishes Strategic Partnership with Pandu Sjahrir
Aiming to develop and expand education to retail investors in Indonesia, Emtrade Founder & CEO Ellen May established a strategic collaboration with Indonesia Stock Exchange (IDX) Commissioner Pandu Patria Sjahrir.
Apart from being an advisor, Pandu also has a role as a minority shareholder in Emtrade. Ellen said that Pandu’s vast experience and insight became a strong reason for them to work together.
In accordance with Emtrade’s vision and mission, which is to increase literacy and investment inclusion in the capital market with higher quality, not just quantity.
“Emtrade believes that Pak Pandu’s presence as an advisor at Emtrade can take us further forward.” He added that the shared vision of Pandu and himself was also a strong reason for the establishment of this strategic partnership.
In particular, Pandu has the vision to support the growth of capital market investors in Indonesia, especially from retail circles. According to him, this needs to be done so that retail investors can get financial literacy and inclusion properly.
Funding will be Used to Advance the Company
Furthermore, Ellen said that her party would use the support (funding) provided by Pandu to organize business direction, develop technology and automation, increase the user base, as well as develop business models from edutech to fintech, so as not only to increase literacy but also inclusion.
“After that, we will also improve our user base for better user acquisition to encourage even better inclusion in the capital market,” said Ellen.
Based on KSEI data as of September 30, 2021, the number of Indonesian capital market investors has reached more than 6,287,350 Single Identification Numbers (SID), including 2.9 million SID shares.
From the total capital market investors, 80% of them are young investors under the age of 40 (millennials and Gen Z). For this market segment, various investment services are present, both to facilitate transactions and education.
For education services, apart from Emtrade, there are currently other startups playing in the same segment with different approaches. For example, there are applications for Livestock Uang and DigiSaham owned by MCASH.
Founded in 2019, the company has recorded an increase in users since the last two years. There are currently tens of thousands of active users on Emtrade.
Apart from presenting stock references on the platform transparently and users can see the results of reference case studies, both profit and loss, Emtrade is currently also transforming from an edutech-based application to a robo-advisory fintech platform.
Having previously launched premium content since 2019, now Emtrade has also launched free content for users.
Just launched two months ago, it is hoped that this content can be enjoyed by those who are interested in learning more about stocks. Meanwhile, the virtual trading service, which is scheduled to launch at the end of June, is currently still in preparation.
Likewise with the online trading feature that allows users to trade shares in the application. When asked who Emtrade’s partner for the service is, Ellen is reluctant to elaborate further due to regulatory reasons.
“Emtrade will continue to develop into a personalized investment platform that makes investing easy and fun,” concluded Ellen.
The year 2020 is a revival momentum for novice investors in the Indonesian stock market. In 2020, the number of stock investors reached 1.68 million Single Investor Identification (SID) or an increase of 53 percent from the position at the end of 2019.
Emtrade CEO and Co-Founder Ellen May said there were many challenges that novice investors had to face in the stock market. He advised novice investors to improve their mindset, namely by not turning the stock market into a money jackpot.