Luckily, some coworking operators and visionaries have shared some top tips for marketing these shared workplaces. One of the tips is to know others outside of the coworking space. Start by going outside. Stop trying to get others walking into your coworking space at first.
Start by exploring all types of activity based on communities to expand your networking. Bond yourself to others who have similar values and goals, even within different professions. You should participate in those communities as well. Below are other ways you can do.
While marketing and social media strategy are so important, you just need other additional tricks on how to sell coworking spaces properly. A coworking space operator advises you to talk to people. It may sound weird, but having a good conversation with more people would help.
This action can help you to connect with more people in real life and its benefit shouldn’t be underestimated. Another good strategy is to help people share abundance. Some operators who tried this strategy found it effective. They already receive lots of positive feedbacks.
Besides, you should consider giving memberships to local icons. You can give them a free membership so that they can hold their meetings in your coworking space. It would help your business known by others, especially those who know these local icons.
Hosting an impressive grand opening can be a nice marketing tool as well. You can get sponsorship, media, and exposure, allowing your business to be known in time. Then, you should let people know the benefits of coworking space as a better way to work.
After hosting a great grand opening, it doesn’t mean that your marketing strategy is finished. You still need to have a good strategy to attract more new members. Start creating a plan on how to sell coworking spaces to freelancers, businesses, and professionals.
When your target market is freelancers, consider making Google as the marketing tool. List your coworking space on Google. Don’t forget to inform the opening hours, official sites, phone number, and other details. You can add some great photos of your coworking space as well.
Moreover, you should consider creating different membership packages. It’s no secret that freelancing business isn’t always profitable. That’s why many freelancers make it into their part-time business. For this reason, you should create an ideal package for this situation. Offering a free trial can be another good strategy.
In conclusion, having a good strategy is important to sell coworking spaces. You can start by developing your network and using internet marketing tools to introduce the business. You can even provide a free trial to attract more members. That’s all some creative ways on how to sell coworking spaces.