Bukalapak Partners Collaborate with Government to Expand Food Access
Buka Mitra Indonesia from Bukalapak has just announced a collaboration between Mitra Bukalapak and several government institutions, such as the Ministry of Agriculture, PD. Dharma Jaya, iFood.
Through this collaboration, the services of the three are expected to reach a wider community. Especially for collaboration with the Ministry of Agriculture, Mitra Bukalapak also supports the Mitra Tani Center program under the Food Security Agency.
The Mitra Tani Center is a means for local farmers to distribute their harvests through Toko Tani Indonesia Center (TTIC) to buyers.
In this case, the collaboration between Bukalapak Partners is to become an online product sales platform at TTIC. So, users of the Mitra Bukalapak application can order goods directly and have them delivered quickly on the same day.
Bukalapak realizes that the company’s commitment must continue to be strengthened through collaboration with various parties, including of course government representative institutions.
“Hopefully the collaboration of Bukalapak Partners with the Ministry of Agriculture, PD Dharma Jaya, and iPanganan can continue to maximize the potential of Bukalapak Partners,” said CEO of Buka Mitra Indonesia, Howard Gani in an official statement, Monday (11/7/2021).
Meanwhile, for cooperation with PD. Dharma Jaya, this collaboration is expected to help meet the needs of Bukalapak Partners who manage the Hotel, Restaurant and Cafe business.
This is because beef and chicken products sold have a stable price and their freshness is maintained.
The collaboration between Bukalapak Partners and iPanganan is as an official online distributor of BULOG products that facilitates the sale of basic commodities, such as rice, sugar, and cooking oil.
“Through this collaboration, it is hoped that the community will get accessibility at a low price and quality, while producers, namely farmers or ranchers, can get better prices and certainty of distribution and sales,” said Head of the Center for Food Distribution and Access, Risfaheri.
Bukalapak’s Reasons to Expand the Network
On the other hand, Bukalapak develops business through Bukalapak Partners by targeting areas outside big cities.
The company sees that e-commerce and digitization of stalls are still promising market potential. Bukalapak CEO Rachmat Kaimuddin said, each marketplace has characteristics.
One of the things that distinguishes Bukalapak from other e-commerce is the focus on collaborating with Micro, Small and Medium Enterprises (MSMEs) and stalls through Bukalapak Partners outside big cities.
“So, from the start, each of these marketplaces has its own characteristics. The difference is the focus is outside tier-one cities outside big cities, focusing on Bukalapak. That also happens in transactions, strong infrastructure with online markets,” he said, during the conference. virtual press, Friday (9/7/2021).
With 8 million Bukalapak Partners having a strong network to serve the community, this is indeed a different strategy from the pure marketplace.
To improve Bukalapak’s business, one of them is by attracting stalls and pushing them to become modern retail stalls through Bukalapak Partners.
He said, e-commerce and the Bukalapak Partner network have created an all-commerce ecosystem that bridges online and offline both in big cities, small towns and villages.
“I want to focus on being the best and leading all-commerce company in providing solutions for MSME traders both online and offline. This includes big cities, small towns and villages,” he said.
Potential of E-Commerce in Indonesia
Rachmat sees that the potential for e-commerce transactions is still large in Indonesia, especially outside big cities. This is because e-commerce transactions are still centered in big cities in Indonesia, including Surabaya, Bandung, Medan, Semarang and Jakarta.
“So 70 percent of it is still in big cities. So actually, we think that the potential is outside big cities because only 10 percent are being worked on, there are still 90 percent,” he said.
Rachmat said the market outside the big cities is growing rapidly. It even takes an important part of e-commerce.
“2020 is only 30 percent of e-commerce transactions. 2025 is estimated to be 48 percent. This potential market segment is our strength to serve optimally all commerce that serves all levels of society,” he said.