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Rukita Updates Applications Targeting Communities for Co-Living Concept Housing

Rukita Updates Applications Targeting Communities for Co-Living Concept Housing

The concept of co-living housing is becoming increasingly popular, especially in big cities in Indonesia. Long-term rental of private rooms with shared facilities and space is actually not a new concept, it’s just that here it is more familiar with the term boarding house.

Rukita Updates Applications Targeting Communities for Co-Living Concept Housing

Boarding houses are considered affordable and practical, especially for young professionals, because they are more affordable and located near institutional or office areas.

One of the players targeting this segment is Rukita, a startup providing co-living services that is claimed to be very practical and suitable for young professionals looking for ready-to-use housing.

Not long ago, Rukita launched its newest application, offering complete information to explore the availability of boarding houses or apartments in the nearest location.

“Young professionals will find it easier to view and book property units only from their personal devices, whether mobile phones or computers, wherever and whenever,” said Co-founder & CEO Rukita Sabrina Soewatdy.

In addition to offering rooms and various housing-related needs for customers, in its latest application update, Rukita provides a new feature, “Community” to encourage tenants and the wider community, especially young professionals, to interact with each other and build better relationships. This feature is expected to provide a more optimal co-living experience.

“In the Rukita application, people, especially millennials, can search for unit options, monitor payment status, enroll in community activities, interact online through the comments column, to access a collection of interesting articles that enrich their knowledge,” said Sabrina.

For approximately two years of existence, Rukita has succeeded in increasing collaboration with more than 20,000 properties on its platform. These residences are spread in dense areas around Greater Jakarta with the price range offered varies depending on the supporting facilities and position.

In line with the commitment to build a sustainable business in the proptech sector, Rukitaimplements a business model that invests in property management capacity from upstream to downstream.

It’s including building inspections and assessments before the transformation process, marketing & occupant acquisition, operations, property maintenance, to post-leasing.

Rukita Updates Applications Targeting Communities for Co-Living Concept Housing

Co-Living Trend During The Pandemic

As a new alternative, the development of the co-living residential business began to increase in early 2020, especially in Jakarta. When the Covid-19 pandemic hit, instead of declining like coworking space services, interest in co-living housing actually jumped.

This is in line with the growing trend of working from home (WFH) as well as public awareness of high property buying prices and ultimately preferring to rent more affordable housing to reduce costs.

This was conveyed by Co-founder & COO Rukita Sarah Soewatdy who noted that the number of new residents grew almost 2.5 times by the end of 2020.

The reason is, this residential concept offers comfort at affordable prices and complete facilities, it has even become the choice of millennials and urbanites.

Even so, not a few of the boarding house residents are thinking of leaving their current residence and choosing to return to their hometown or return home.

Considering that some of them are immigrants, when they received the news of WFH without thinking, they immediately packed up. This is an effort to save the cost of living in the city.

Rukita Updates Applications Targeting Communities for Co-Living Concept Housing

Similar Apps in Indonesia

The large population of young people and the rapid urbanization process in Indonesia are driving the growth in demand for co-living residential models. D

In this segment, Rukita is not alone. There are at least four other platforms that offer similar services in Indonesia, such as Mamikos, Flokq, Travelio, Roomme, and Cove which are based in Singapore.

The Central Statistics Agency stated; real estate is a business sector that grew throughout the first quarter of this year. Data from the Indonesian Real Estate Brokers Association (AREBI) also shows that ready-to-occupy apartments are one of the sub-sectors with the most visible growth.

The property sector which continues to grow is projected to be a driving force for increasing co-living business opportunities in Indonesia.