Ride-Hailing Order Drops, Gojek Focused to Help Their Driver – Partners
The online motorcycle taxi drivers association said service requests had dropped by 50% due to the corona pandemic. Responding to that, Gojek assessed that there were two main things that were noticed by the company.
First, the company prioritizes the health and safety of all ecosystem users including employees, driver-partners, sellers on GoFood, and customers. Second, collaboration with the government and health authorities to play an active role in dealing with the crisis co-19.
“Among others, by providing accurate and up-to-date guidance for our entire ecosystem,” Gojek Chief Corporate Affairs Nila Marita told Katadata.co.id, Friday (3/20). He considered those two things were the main things that had to be done by the company in the middle of the corona pandemic.
“Now is a challenging period for all business and industry sectors. Health should be a top priority, “he said. Only, Nila did not specify the impact of the corona pandemic on transactions on the Gojek platform.
Previously, Igun Wicaksono, Chairperson of the Two-Wheeled Joint Action (Garda) said that the corona pandemic affected the demand for online motorcycle taxi services.
“Since studying and working from home (work from home), orders have dropped to 50%. Especially during rush hour and night,” he said yesterday (19/3).
The average reduction was mostly conveyed by online motorcycle taxi drivers in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek).
The Biggest Decrease Occurred In Ride-Hailing Transactions
Based on the complaints he received, the biggest decrease was transportation or sharing a ride (ride-hailing). Meanwhile, food delivery such as GoFood and GrabFood increased, although not significantly.
“Around 10%,” he said. Therefore, some online motorcycle taxi drivers maximize the demand for food delivery services. Moreover, Gojek and Grab have implemented contactless delivery to reduce the spread of the coronavirus hoped the government would not implement a regional quarantine or lockdown policy. “If the lockdown finally, we hope the government gives an opportunity for online motorcycle taxi drivers to take food-delivery orders to be able to meet the necessities of life,” he said.
The increased demand for food delivery services is also in line with research by mobile marketing company AppsFlyer. Based on surveys from January 1-31 and February 1 through March 2, food and beverage application downloads have increased.
Chief Corporate Affairs Gojek Nila Marita mentioned the two main focuses of the company amid the corona pandemic. First, the company prioritizes the health and safety of all ecosystem users including employees, driver-partners, sellers on GoFood, and customers.
Gojek Applies Several Steps to Anticipate the Impact of the Coronavirus on Partner Income
First, income assistance for online taxi and motorcycle taxi driver-partners who cannot work because they are Covid-19-positive. Second, temporarily stop installments such as insurance premiums and vehicle loans.
Third, Gojek campaigned for #KasihLemas to invite consumers to give tips to the driver’s partner. Fourth, provide a body temperature marking card at GoFood merchant partners. Fifth, implement a contactless delivery system in the GoFood and GoSend services. Because of this, Gojek provides an instant message text option in the Chat feature.
Sixth, providing health masks, hand sanitizers, vitamins and disinfectants for the driver’s partner. Seventh, periodically socializing educational material related to Covid-19 prevention according to the Ministry of Health guidelines.
The material is delivered via the driver’s partner communication channel, including the notification feature in the application (in-app notification). Finally, applying standard operating procedures (SOP) for the health of the driver’s partner.
The SOP in question is encouraging consumers to bring their own helmets, if possible. Consumers use hand sanitizers before and after touching a car door and must use a mask if they feel sick. Consumers are prohibited from disposing of tissues or masks in GoCar cars. In addition, users are encouraged to pay non-cash to reduce physical contact.