Compete with Netflix, Gojek Colaborates with the Director of ‘Dua Garis Biru’ Through GoPlay
Gojek took writer and film director of ‘Dua Garis Biru’ Gina S Noer to launch a new series on the GoPlay platform. Through the video on demand (VoD) service, Gojek competes with Netflix and iFlix.
Gina S Noer will write a story series on GoPlay titled ‘Saiyo Sakato’. In the Minang language, Saiyo Sakato means “se-iya sekata” (in Indonesian). This series raises the issue of polygamy, which is wrapped in comedy. GoPlay’s Vice President of Marketing Sasha Sunu said, Gina’s involvement was part of the company’s strategy to expand the market.
“We want to present stories that are multiple genres,” Sasha said during a press conference in Jakarta, Friday (1/24). For that reason, GoPlay will launch more films and series with more diverse genres, such as crime-thriller and drama romantic.
The second strategy, GoPlay works with more local filmmakers and production houses (PH), one of which is Gina. That way, the company hopes to reach more users.
Only, Sasha was reluctant to specify the number of GoPlay users since it was launched in September 2019. “We see the trend is still positive. Continue to increase the number of viewers too, especially in the original series,” she said.
According to him, the VoD market potential in Indonesia is huge. Because half of the population has a smartphone.
GoPlay’s competitor Netflix also recorded an increase in the number of users. Based on Statista data, Netflix users in Indonesia are estimated to increase by 88% from 481,450 last year to 906,810 in 2020.
Goplay Has Displayed Local Content Since 2019
Decacorn Homeland, Gojek strengthens its video streaming service, GoPlay by providing a variety of local content. This is one way to compete with other Video on Demand (VoD) providers, such as Iflix and Netflix.
GoPlay’s Vice President of Marketing Sasha Sunu said, the number of competitors had a positive impact on consumers because services should improve. His company chose to focus on developing content on the platform.
One way to hook the production house (production house / PH). “We are focused on developing the content and stories that are presented. “There are lots of variations in the story,” she said.
This time, GoPlay presents a local series titled ‘Kata Bocah The Show’ by cooperating with Famous All Star. This comedy genre content lasts 20 minutes, and highlights the babble of children related to adult life in Indonesia.
The series was launched on 30 September. “Kata Bocah The Show has attracted a lot of fans and fans in the country,” Sasha said. However, she was reluctant to mention the number of viewers.
To continue to develop the content quality, GoPlay will hold more young filmmakers and storytellers in the country. In fact, his company did not rule out the possibility of financing film production.
In addition, GoPlay will be integrated with existing services on Gojek. She gave an example, GoPlay users can get 60 GoFood vouchers or pay for content through GoPay.
Anime Content Has Released in Goplay After the Cool Japan Fund Invests IDR 709.2 Billion
In October 2019, GoPay also received an investment of US $ 50 million or around IDR 709.2 billion from the Cool Japan Fund. That way, content from the Land of Sakura such as Anime will be present on GoPlay.
So that Japanese animated films or anime and horror will appear on GoPlay. Cool Japan also opens up opportunities to work with Gojek to produce local content related to Japan. However, GoPlay claimed to be focusing on developing local films and series.
Cool Japan will also promote Japanese food through Gojek. With the investment they made, Cool Japan hopes the Japanese Restaurants in Indonesia can set up their shops at the GoFood Festival.