Asumsi Launches InLive, Live Streaming Application Development Infrastructure Service
Starting as a media company with the main product of digital content themed on politics and the dynamics of urban life, Asumsi is increasingly developing innovations to support their core business.
The company recently launched “InLive”, a live streaming service infrastructure aimed at companies in Indonesia. nLive is an API-based SaaS product.
This solution offers a live streaming infrastructure that can be controlled personally without server settings and without the need for installation. This service offers a subscription structure ranging from 400 thousand to 2 million Rupiah per month to enjoy every convenience and available device.
After posting pre-seed funding in September 2020, the company founded by Prince Siahaan also managed to secure follow-up funding from East Ventures at the end of 2021.
This new initiative is a follow-up to the use of capital that has been injected since the company’s inception. Live Streaming itself has become an integral medium to reach the audience, especially during the pandemic.
The Advantage of Invented Innovation
This innovation allows a person or brand to establish and maintain real-time communication with all types of audiences. Being in a virtual space, live streaming has no geographic boundaries, allowing interaction from all over the world. However, its development did not escape complexity.
In order to simplify the process, InLive offers examples, documentation, and tutorials for developers to create their own live streaming applications.
This product focuses on the developer experience with the latest low-latency streaming technology, at an affordable price, and without complicated server setups. InLive will take care of all complex technical requirements while developers can focus on building their apps.
InLive CTO Yohan Totting explains that, “To drive innovation in the live streaming industry, we need to make it accessible to everyone by making it more affordable. This way, indie hackers and small startups will come up with new ideas and open up more use cases in live streaming.”
Asumsi CEO Prince Siahaan also revealed that InLive will provide Asumsi with new opportunities and business lines that are different from what the company did before.
“While our content and media operations will continue to create and publish quality content as usual, with InLive we wanted to leverage the technology side of the industry. We’re really excited about this.”
When asked about the impact of Covid-19, Prince said that the popular live streaming industry such as gaming or online shopping — already had a strong base even before the pandemic and was predicted to increase in the coming years.
“Our mission at InLive is to unlock more potential in the live streaming sector by making it accessible to everyone to build use cases that may not have been thought of before,” he added.
In addition, collaboration becomes very important for a business model like this. This year, the company targets to develop use cases in 5 different sectors. To date, the company has established two sustainable partnerships in the e-commerce and esports industries.
In the future, InLive wants to reach companies that want to take advantage of live streaming services, namely in sectors such as edutech, sports, finance, etc.
The company’s vision is to grow Asumsi from a content/media company to a media technology company. InLive is the company’s first step into it. Previously the company only created content.
“Now we are making technology solutions that other people can use. With InLive, we want to democratize live streaming development and make it accessible to everyone,” said Prince.
The increasing consumption of digital media during the pandemic shows that the content presented is proven to be attractive to viewers, readers and advertisers.
Based on data from the Reuters Institute, online and social media remain the most popular news sources in Indonesia with a more urban sample. Even so, TV and radio are still important for the millions of people who do not have access to the internet.