Telkomsel Presents tSurvey, a Digital Survey Platform Using Telko Data
Telkomsel launched the latest digital service platform, namely tSurvey.id which is to conduct digital surveys more effectively and accurately.
Director of Planning and Transformation Telkomsel Wong Soon Nam said that tSurvey.id is a tangible manifestation of Telkomsel’s commitment to continuing its positioning as a digital ecosystem enabler.
This is a digital survey platform that offers solutions for all customer research needs, both in the academic, commercial, cross-industry, social, and other broad research needs. This solution is in direct intersection with what JakPat, Populix, and several other platforms have to offer.
The capability of the tSurvey platform is enriched with telco data insight, so it has several advantages, ranging from a wide range of respondent bases, respondent targeting features with faster results output, accurate profiles, and user-friendly survey management features.
Director of Planning and Transformation Telkomsel Wong Soon Nam said, the launch of this platform is a tangible form of the company’s commitment to continuing its positioning as a digital ecosystem enabler by producing leading-edge innovation and technology.
“It is also part of our efforts to assist and facilitate various stakeholders, including academics, professionals, NGOs, and others in opening up more opportunities for progress by encouraging the strengthening of a data-driven decision-making culture,” Nam said during a virtual press conference, Tuesday (24/05).
An Incubation Program
tSurvey comes as a result of the internal incubation program of Telkomsel InnoXtion (now Telkomsel TINC Polaris) which aims to support the creation of a data-driven decision-making culture.
Telkomsel itself has a large user base of 170 million people throughout Indonesia. There is also internet data, voice, SMS that can be utilized to become new insights for companies in making business decisions, especially those that prioritize the consumer aspect.
Since last year, Telkomsel’s Data Solution Group business unit has carried out various continuous developments to ensure tSurvey becomes a digital survey platform with superior capabilities in the market research industry market.
Then, in December 2021, tSurvey began to be commercially utilized and served market research needs for a number of companies across industries, such as ride-hailing, e-commerce, and FMCG.
One of the users of tSurvey is the Management Institute of the Faculty of Economics and Business, University of Indonesia (LM FEB UI) for conducting studies and preparing an annual report entitled “2022 Consumer Insight Report” to find out the consumption behavior of Indonesian people from various aspects.
The study, which was conducted for approximately 1.5 months, focused on the consumption behavior of the Indonesian people from various aspects.
Based on opinions from total of 1,500 respondents throughout Indonesia, tSurvey together with LM FEB UI succeeded in revealing the behavior of Indonesian consumers during 2021 and predicting consumption trends for this year.
The results of the report were also released to the public virtually at the annual event Insight for Indonesia 2022: Consumer Insight by Telkomsel tSurvey.id which was held on Tuesday (24/5/2022).
Competitors in the Market
The presence of tSurvey certainly enlivens the digital survey platform in Indonesia, previously inhabited by Populix and JakPat. Since last year, Populix updated its “Populix for Business” service by improving the UI/UX to make it easier for clients to get a lot of information about their research projects.
Through the new app, Populix has ambitions to become a “one-stop shop” for businesses to conduct research and gain consumer insights.
To support data collection, the Populix application can now recognize invoices (for example from e-commerce purchases) of respondents with optical character recognition technology or scanning notes via camera, with an accuracy rating of up to 93%.
The concept of collecting data through purchase receipts is not new, previously there was a startup Pomona that did the same thing to help brands understand their customers.
Not only Populix, but a similar service is also offered by a startup from Yogyakarta named Jakpat. Using an application and a gamification approach, they invite the general public to be respondents in a survey according to their criteria/profile.