After its latest funding, Australian graphic design service provider Canva now holds decacorn status. The company said that the valuation has reached US$ 15 billion or equivalent to IDR 218.5 trillion after receiving an investment of US$ 71 million or the equivalent of IDR 1 trillion.
A new round of funding of IDR 874 billion, nearly double last year’s assessment, and making this Sydney-based startup the most valuable private technology business in Australia.
Quoted from Bloomberg, Thursday (8/4/2021), the round was led by Blackbird Ventures and Sequoia China, with the participation of existing supporters. “Including General Catalyst Partners, Felicis Ventures, and Bond,” said Canva’s Chief Operating Officer, Cliff Obrecht, in an interview.
The startup claims to be able to generate more than IDR 7.2 trillion in annual revenue this year while maintaining its profitability.
Melanie Perkins as the Chief Executive Officer, Obrecht, and Cameron Adams found this startup in 2012 and launched the following year. Canva’s websites and apps help people and companies create banners, logos, graphics, and social media presentations.
Canva Is a Freemium Application
The app operates what is known as a freemium model, with some options available for free and others available for a fee. The company’s business is also growing, where it collaborates with companies such as Hubspot Inc., Warner Music Group Corp., Skyscanner Ltd., and American Airlines Group Inc.
Canva currently has over 1.5 million paying customers. The company plans to use the new capital city to expand features that allow users to collaborate on work in real time.
One of the main features that Canva launched during the Covid-19 pandemic was the brainstorming feature. “It’s kind of replacing all the people standing around the blackboard and putting sticky notes to come up with an idea,” he said.
Canva, which has more than 30 million monthly active users, embraced free content sites Pexels and Pixabay last year, adding more than 1 million stock photos, vectors, and illustrations to its platform.
Become a Design Application that is Widely Used on Smartphones
Canva is a design application that is widely used by smartphone users. The process of using Canva which is fairly easy and practical makes this application reliable for various design purposes, including business promotion design in the digital age.
bank bjb as a loyal partner of business actors will again present a discussion room for the Friday Business Online Talk webinar on Friday 12 March 2021. In this discussion, bank bjb will review the procedures for using the Canva application to support the business promotion.
The webinar with the theme “Design Using Canva, Business Post Profits” will be hosted by an online business practitioner, Santi Rosmala. This Friday Business Online Talk is a training event for MSME players in order to increase their capacity to master soft skills, especially in order to welcome business competition in the digital era.
“UMKM players must be able to take advantage of technological sophistication as a means of sales promotion which in turn will boost business development,” said Widi Hartoto, head of the Corporate Secretary Division of bank bjb.
Increasing business competence can be done by continuously learning new things, including exploring promotional strategies through product design on Canva. No need to be proficient or professional, anyone can design using Canva so that businesses can immediately practice product design techniques to drive business performance.
There are blessings behind the COVID-19 pandemic, one of which is the Canva application which is a huge success and its growing popularity. As a result, founder and CEO Melanie Perkins has been named the third richest woman in Australia.
Not only that, but Perkins is also the youngest billionaire (in US dollars) in the Land of Kangaroos. The Canva startup that he controls is currently valued at USD 8.77 billion after securing recent USD 87 million in funding from several investors including Blackbird Ventures and Sequoia Capital.